Local search ads and Local Services Ads
Local ads: show up at the top of your town while the map work compounds
The map takes months. Ads take days. A flat $500 a month for the management, with the ad budget paid straight to Google at the amount you approve, never marked up.
Sounds familiar?
- Slow months you need to fill
- A past agency that owned your ad account
- Clicks but no calls
- No idea what a lead costs you
What local search ads and local services ads is, and what it costs
Search ads reach people at the exact moment they type what you do and where, drawn to the ZIP codes and towns you want. Local Services Ads put a verified listing above everything else for eligible trades, and they lean on your Google Business Profile and your reviews, which is why they work best alongside the local SEO plan.
Management covers the whole job: the campaign build in your own account, keyword and search-term work every week, ad copy and extensions, landing pages that match the ad, conversion tracking for calls and forms, bid and budget optimisation, and a monthly report that shows cost per lead, not just clicks.
The fee is $500 a month per platform. The same flat fee runs campaigns on other platforms when they fit your customer. Ads need a landing page that loads fast and says the same thing as the ad; if yours does not, our sister brand AWC Web Design builds one at a published price.
In plain English
What it consists of, what you get, how it is measured
Three lists, so you can see exactly what the price buys and how you will know it is working.
What's included
Everything in the price
- Campaign and account build in your own Google Ads account
- Service-area targeting by town and ZIP code
- Keyword research and weekly search-term review
- Ad copy, extensions and landing-page match
- Local Services Ads setup and lead management where eligible
- Conversion tracking for calls, forms and chats
- Weekly bid and budget optimisation
What you get each month
In your hands
- Spend, leads and cost per lead, by campaign
- The search terms added and the ones blocked
- Local Services Ads leads and their dispute status
- What changed and what is planned
How we measure it
The numbers in your report
- Calls and form leads, tracked as conversions
- Cost per lead, by campaign and by town
- Impression share in your service area
- Local Services Ads leads, charged and disputed
How it works
From a short call to a plain-English report
A short call
Fifteen minutes on what you do, where you want calls from and what your profile and listings look like today. No pitch deck.
A baseline report
Where you rank on a grid across your service area, how complete your profile is, how consistent your listings are. Written down before any work starts.
The work, every month
Profile posts, listing fixes, review replies, city pages. You see each change in a monthly list.
The numbers, in plain English
A monthly report: the rank grid, profile views, calls, direction requests, reviews and replies, next to the baseline.
Questions
Local search ads and Local Services Ads: common questions
What does local ad management cost?
Management is a flat $500 a month per platform. Your ad spend is separate, billed to you directly by Google at a budget you approve.
Who owns the ad account?
You do. The account is created under your business, and AWC works in it as a manager. If we part ways, everything stays with you.
More from AWC Local SEO
Other services, each with its price
See every service with its price on the full list of services, try the local SEO demonstrations, or build an estimate with the estimate builder.
Need a new website?
Our sister brand builds them
Local SEO works best on a fast site with a page per service and per city. AWC Web Design builds and rebuilds websites for Texas businesses at published prices, with the on-page work built in. We hand you over, no sales call.
A new website
A standard service website, up to 8 pages, with the on-page local SEO built in.
See it on awcwebdesign.com AWC Web DesignA website rebuild
Your current site rebuilt fast and sharp at the same addresses, every old link redirected.
See it on awcwebdesign.com AWC Web DesignHosting and care
Fast, secured hosting with daily backups and small changes handled every month.
See it on awcwebdesign.comKnow the price before you call.
Build your estimate from the published price list, or just call or text and talk to a person.