Google Business Profile
Google Business Profile, complete and kept alive every week
Your profile is the first thing most customers see, and Google rewards the ones that are complete and active. For $300 a month it gets every field filled, posts, photos, answers and review replies every week.
Sounds familiar?
- Last post was a year ago
- Photos are from the day you opened
- Reviews with no reply
- Wrong hours on a holiday
Try it: profile completeness
How complete is a Google Business Profile?
Tick what a profile already has. The score is weighted by how much each item does for searches and calls. Every unticked item says what it is for and which service covers it.
An illustration of how completeness is read. It does not look at a live profile; the monthly report scores your real one with this same list.
A thin profile: Google has little to match searches against, and customers see an empty page.
4 of 15 items in place.
What is missing, and who covers it
- Secondary categories for the other services. Each extra category is another search you qualify for. Google Business Profile management (this page)
- Services listed, each with a description. Service descriptions tell Google which searches you match. Google Business Profile management (this page)
- Products added, where they apply. Products show up as a carousel on the profile. Google Business Profile management (this page)
- Attributes filled in (owner, accessibility, payments, amenities). Attributes feed filters and the "from the business" line. Google Business Profile management (this page)
- Business description written, with services and area. The description is read by people and by Google. Google Business Profile management (this page)
- Questions seeded and answered. Unanswered questions get answered by strangers. Google Business Profile management (this page)
- A post every week. Posts keep the profile active, and activity is part of prominence. Google Business Profile management (this page)
- A reply to every review. Reply rate is read by customers and counts toward engagement. Reputation and review flow
- Messaging switched on and answered. A message button is one more way to become a lead. Google Business Profile management (this page)
- Booking or appointment link. Lets a visitor book without leaving the map. Google Business Profile management (this page)
- Name, address and phone match your website and listings exactly. Consistency is the trust signal behind prominence. Citations and NAP cleanup
What google business profile management is, and what it costs
For a local business, the Google Business Profile often gets more views than the website. It shows your hours, photos, reviews, services and posts, right on the map. An incomplete or quiet profile costs calls; a complete, active one earns them. Score a profile with the completeness checker above: most profiles we meet are missing secondary categories, holiday hours, service descriptions and answered questions.
The monthly service keeps it complete and current: primary and secondary categories, services with descriptions, products, attributes, hours including holidays, 20 or more photos organised by what they show, questions seeded and answered, a post every week about your work and offers, messaging and booking links switched on, and a reply to every review. Changes to hours, holidays and phone numbers are made the day you tell us.
Do not have a profile yet, or lost access to an old one? Profile creation and verification is a one-time $300. For the full picture, including citations and NAP cleanup, the rank grid and your city pages, see the local SEO plan. For reviews across every site, not just Google, see the reputation and review flow.
In plain English
What it consists of, what you get, how it is measured
Three lists, so you can see exactly what the price buys and how you will know it is working.
What's included
Everything in the price
- Every profile field complete: categories, services, products, attributes, description, hours with holidays
- Weekly Google posts written for your business
- 20+ photos added and organised; new ones every month
- Questions and answers seeded, monitored and answered
- Messaging, booking link and UTM-tagged website link switched on
- A reply to every review
- Profile creation and verification ($300 one-time) when you need one
What you get each month
In your hands
- Four posts, with the photos used
- Profile insights: views, searches, calls, direction requests, website clicks
- Review activity and the replies posted
- A list of every field changed, and why
How we measure it
The numbers in your report
- Profile completeness score (the same checklist as the checker on this page)
- Profile insights: views, calls, direction requests, website clicks, messages
- Posts published and photos added
- Review count and reply rate
How it works
From a short call to a plain-English report
A short call
Fifteen minutes on what you do, where you want calls from and what your profile and listings look like today. No pitch deck.
A baseline report
Where you rank on a grid across your service area, how complete your profile is, how consistent your listings are. Written down before any work starts.
The work, every month
Profile posts, listing fixes, review replies, city pages. You see each change in a monthly list.
The numbers, in plain English
A monthly report: the rank grid, profile views, calls, direction requests, reviews and replies, next to the baseline.
Questions
Google Business Profile management: common questions
What does Google Business Profile management cost?
Management is $300 a month. Creating and verifying a new profile is a one-time $300.
Will you reply to negative reviews?
Yes, and we draft those replies for your approval first. A calm, factual reply is read by every future customer, not just the reviewer.
What makes a profile complete?
Primary and secondary categories, services with descriptions, products, attributes, a description, hours including holidays, 20 or more photos, seeded questions, weekly posts, messaging, a booking link and a tagged website link. The checker on this page scores each one.
More from AWC Local SEO
Other services, each with its price
Local SEO plan
$500 /monthProfile, citations, rank grid, review replies and city pages, worked together for $500 a month.
See what's includedCitations and NAP cleanup
$400 one-timeYour name, address and phone made identical on 80+ directories, with the audit that finds the mismatches, $400 one-time.
See what's includedSee every service with its price on the full list of services, try the local SEO demonstrations, or build an estimate with the estimate builder.
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