Local content
Local content that answers what your town searches
Two posts a month, 1,000 to 1,500 words each, chosen from the real questions people in your area type into Google. Two hundred fifty dollars a month, published for you.
Sounds familiar?
- A blog with three posts from years ago
- Customers ask the same questions by phone
- Competitors show up for questions you could answer
- No time to write
What local content is, and what it costs
Every service has a long list of questions customers ask before they call: how much, how long, which option, is it allowed here. A post that answers one of those well, with your city in it, brings in searches for years, feeds relevance for the map, and gives AI assistants a clear source to quote when someone asks the same question.
Each month two topics are picked from your own search data and the questions showing up in your market, then written at 1,000 to 1,500 words, edited for your voice, linked to your service and city pages, and published with the right titles and schema. You approve every post before it goes live.
Local content works best on a site with clear service pages and city pages to link to, which is why it pairs with on-page local SEO and the local SEO plan. The posts are yours, like everything else on your site.
In plain English
What it consists of, what you get, how it is measured
Three lists, so you can see exactly what the price buys and how you will know it is working.
What's included
Everything in the price
- Two posts a month, 1,000 to 1,500 words each
- Topics chosen from search data for your services and city
- Written and edited for your voice, approved by you before publishing
- Headings, internal links to your service and city pages, titles, descriptions and schema
- Published on your site and submitted to search engines
What you get each month
In your hands
- A rolling topic plan you can veto or add to
- Two published posts, with the draft sent first
- Which posts got impressions and clicks last month
How we measure it
The numbers in your report
- Impressions and clicks per post in Search Console
- Queries each post appears for
- Clicks from posts through to service and contact pages
How it works
From a short call to a plain-English report
A short call
Fifteen minutes on what you do, where you want calls from and what your profile and listings look like today. No pitch deck.
A baseline report
Where you rank on a grid across your service area, how complete your profile is, how consistent your listings are. Written down before any work starts.
The work, every month
Profile posts, listing fixes, review replies, city pages. You see each change in a monthly list.
The numbers, in plain English
A monthly report: the rank grid, profile views, calls, direction requests, reviews and replies, next to the baseline.
Questions
Local content: common questions
What does local content cost?
Local content is $250 a month for two posts of 1,000 to 1,500 words each, researched, written, edited and published.
Who writes the posts?
The posts are researched from your search data, drafted with the help of writing tools, then edited by a person for accuracy and your voice. You approve each one before it is published.
More from AWC Local SEO
Other services, each with its price
See every service with its price on the full list of services, try the local SEO demonstrations, or build an estimate with the estimate builder.
Need a new website?
Our sister brand builds them
Local SEO works best on a fast site with a page per service and per city. AWC Web Design builds and rebuilds websites for Texas businesses at published prices, with the on-page work built in. We hand you over, no sales call.
A new website
A standard service website, up to 8 pages, with the on-page local SEO built in.
See it on awcwebdesign.com AWC Web DesignA website rebuild
Your current site rebuilt fast and sharp at the same addresses, every old link redirected.
See it on awcwebdesign.com AWC Web DesignHosting and care
Fast, secured hosting with daily backups and small changes handled every month.
See it on awcwebdesign.comKnow the price before you call.
Build your estimate from the published price list, or just call or text and talk to a person.