Canonical: https://awcseo.com/citations/ - [Home](https://awcseo.com/) - [Services](https://awcseo.com/services/) - Citations and NAP cleanup Citations and NAP cleanup # Citations and NAP cleanup: one name, one address, one phone, everywhere Google trusts a business whose name, address and phone read the same on every directory. Most do not: an old suite number here, a cell phone there, "LLC" on one listing and not the next. For $400, once, we find every mismatch and fix it. **$400 one-time ** one-time, with a written scope first [Add to my estimate](https://awcseo.com/pricing/?pick=citations) Call (863) 602-6911 Sounds familiar? - You moved or changed your number - Two Google profiles for one business - A directory still shows the old owner - Different spellings of the business name around the web Try it: name, address, phone ## Do your listings agree with each other? Type your business as it appears in three places. The checker normalises what search engines treat as equal (St and Street, Suite and Ste, LLC or not, phone punctuation) and shows what is left: the real mismatches. An illustration of the comparison, run in your browser. The sample is a made-up business; nothing you type leaves this page. Field Result What search engines compare Name Mismatch A real difference: at least one listing says something else. This is a citation mismatch and it costs trust until it is fixed. - Your website lone pine roofing - Google Business Profile lone pine roofing - A directory (Yelp, Apple Maps, Bing) lone pine roofing and repair Address Mismatch A real difference: at least one listing says something else. This is a citation mismatch and it costs trust until it is fixed. - Your website 412 north main street suite 4 tyler texas 75702 - Google Business Profile 412 north main street suite 4 tyler texas 75702 - A directory (Yelp, Apple Maps, Bing) 410 north main street tyler texas 75702 Phone Mismatch A real difference: at least one listing says something else. This is a citation mismatch and it costs trust until it is fixed. - Your website 9035550142 - Google Business Profile 9035550142 - A directory (Yelp, Apple Maps, Bing) 9035550198 3 real mismatches: this is what the citation audit lists and the cleanup fixes. ## What citations and nap cleanup is, and what it costs A citation is any place on the web that lists your business name, address and phone number: Google, Apple Maps, Bing, Yelp, Facebook, the Yellow Pages, trade directories, the chamber of commerce. When they agree, Google is confident about who you are and where; when they disagree, that confidence drops, and so does your prominence on the map. Try the NAP consistency checker above with your own listings and see what Google sees. The job has two halves. The audit: we pull how you appear on your website, your Google profile and the major directories, normalise them the way search engines do (Street and St, Suite and Ste, LLC or not, phone formats) and list every real mismatch. The cleanup: we correct the listings we can reach, claim the ones that are unclaimed, build the missing ones on 80 or more directories, and give you the login and record for each. Citations are a one-time fix with lasting value, which is why they are priced once at $400 and included over time in [the local SEO plan](https://awcseo.com/local-seo/). They matter most when a business has moved, changed its phone or its name, or inherited listings from a previous owner. Published prices ### Citations and NAP cleanup - **Citation building** $400 one-time Listings on 80+ directories with a name, address and phone audit. Up to $6,000 starts with $200 down, then 6 monthly payments at 0% or 12 at 12%. Over $6,000: a $500 retainer, then 25%, 25% and 50% as the work ships. [Add to my estimate](https://awcseo.com/pricing/?pick=citations)Call (863) 602-6911 In plain English ## What it consists of, what you get, how it is measured Three lists, so you can see exactly what the price buys and how you will know it is working. What's included ### Everything in the price - A name, address and phone audit across your website, Google and the major directories - Every mismatch listed, with the version to keep - Corrections on the listings we can reach; claims on the unclaimed ones - New listings on 80+ directories, with categories and hours - A record of every listing, login and status, which you keep What lands in your hands ### In your hands - The audit sheet: every listing found and what it said - The corrections made and the listings created - The directory record with logins, yours to keep - A re-check at 60 days How we measure it ### The numbers in your report - Listings found, listings corrected, listings created - Consistency: the share of listings that match your canonical name, address and phone exactly - Duplicates removed or merged How it works ## From a short call to a plain-English report ### A short call Fifteen minutes on what you do, where you want calls from and what your profile and listings look like today. No pitch deck. ### A baseline report Where you rank on a grid across your service area, how complete your profile is, how consistent your listings are. Written down before any work starts. ### The work, every month Profile posts, listing fixes, review replies, city pages. You see each change in a monthly list. ### The numbers, in plain English A monthly report: the rank grid, profile views, calls, direction requests, reviews and replies, next to the baseline. Questions ## Citations and NAP cleanup: common questions ### What does citation building cost? Citations and NAP cleanup is $400 one-time, including the audit, the corrections, listings on 80+ directories and the record you keep. It is also included over time in the local SEO plan at $500 a month. ### What is NAP? Name, address, phone: the three facts a directory listing carries. Search engines compare them across the web; when they match exactly, the business is trusted more. The checker on this page shows how the comparison works. More from AWC Local SEO ## Other services, each with its price [Local SEO plan $500 /month Profile, citations, rank grid, review replies and city pages, worked together for $500 a month. See what's included](https://awcseo.com/local-seo/)[Google Business Profile management $300 /month A complete profile kept alive every week: posts, photos, Q&A, services, hours and review replies, $300 a month. See what's included](https://awcseo.com/google-business-profile/) See [every service with its price](https://awcseo.com/services/) on the full list of services, try [the local SEO demonstrations](https://awcseo.com/how-local-seo-works/), or [build an estimate](https://awcseo.com/pricing/) with the estimate builder. Need a new website? ## Our sister brand builds them Local SEO works best on a fast site with a page per service and per city. AWC Web Design builds and rebuilds websites for Texas businesses at published prices, with the on-page work built in. We hand you over, no sales call. [AWC Web Design A new website A standard service website, up to 8 pages, with the on-page local SEO built in. See it on awcwebdesign.com](https://awcwebdesign.com/web-design/)[AWC Web Design A website rebuild Your current site rebuilt fast and sharp at the same addresses, every old link redirected. See it on awcwebdesign.com](https://awcwebdesign.com/website-redesign/)[AWC Web Design Hosting and care Fast, secured hosting with daily backups and small changes handled every month. See it on awcwebdesign.com](https://awcwebdesign.com/hosting/) ## Know the price before you call. Build your estimate from the published price list, or just call or text and talk to a person. [Build my estimate](https://awcseo.com/pricing/)Call (863) 602-6911